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Consumer Action reaches Spanish-speakers through print and TV coverage during COVID

Consumer Action's diverse, multilingual staff regularly works with local, national and ethnic media to bring attention to key consumer issues, expose anti-consumer practices and warn consumers about the newest scams to look out for.
Published: Tuesday, August 03, 2021

By Nelson Santiago

Since the pandemic began, I have, in my role as community outreach manager, taken extra steps to get the word out to media about the organization’s Spanish scam alerts and other resources. La Voz, a bilingual paper in Northern California, started publishing our articles regularly. I’ve also responded to newspaper and television reporters' requests for interviews on emerging consumer problems.

Scammers have been unrelenting during the pandemic. The tips in the news articles can help keep consumers safe through the end of the crisis, and beyond.

Our Spanish media coverage linked to below can be shared with Spanish-speaking consumers you know or serve. We regularly post press releases and stories in Spanish on our website.

Early in 2021, Northern California's La Voz invited me to regularly submit bilingual articles for publication. Recent articles include:

For regularly updated COVID resource information, visit our multilingual online guide Resources for consumers impacted by the COVID-19 outbreak.

Learn more about Consumer Action's outreach to the Spanish-speaking community here.

 

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