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Published: January 2021

The new California privacy agency should prioritize consumers’ privacy

The recently-passed California Privacy Rights Act (CPRA) augments and supplements California’s existing privacy law, the California Consumer Privacy Act (CCPA). It also creates a new supervisory authority for data protection and privacy in California — the California Privacy Protection Agency. Privacy advocates wrote to Governor Gavin Newsom urging him to select members to the new agency who have demonstrated experience working on behalf of consumers and a commitment to civil rights and ending discriminatory business practices.

One of the main changes brought about by the passage of the California Privacy Rights Act in 2020 is the establishment of the California Privacy Protection Agency as an “independent watchdog” whose mission is both to “vigorously enforce” the CPRA and “ensure that businesses and consumers are well‐informed about their rights and obligations.” In a letter to the California Governor, privacy advocates urged Governor Newsom to select agency appointees who will work on behalf of consumers to create an effective agency that will help ensure that Californians are able to exercise their privacy rights under the California Consumer Privacy Act.

Lead Organization

Consumer Reports

Other Organizations

Common Sense | Consumer Action | Consumer Federation of America | Consumer Reports | Electronic Frontier Foundation | The Greenlining Institute | Privacy Rights Clearinghouse

More Information

For more information, please visit Consumer Reports.

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The new California privacy agency should prioritize consumers’ privacy   (Privacy_groups_CPRA_agency_appts_Gov_FINAL_(2).pdf)


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