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These are the new rules for finding a financial advisor you can trust

Source: Kerri Anne Renzulli & Alix Langone, Money

On its face, the new measure, known as Regulation Best Interest, sounds promising. The U.S. Securities and Exchange Commission (SEC) says that broker-dealers must act in the best interest of their customers when recommending investment moves, and that they must disclose any potential conflicts of interest. Brokers sell stocks, bonds and mutual funds, and before they were held to a lower, “suitability” standard, meaning they were required only to recommend investments that are “suitable” based on the client’s situation, goals and risk tolerance.

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