Released: March 09, 2010

Target puts coupons on customers’ cellphones

Source: Edward Baig, USA Today

Using your cellphone during checkout at Target could soon earn you discounts.

Starting Wednesday, the giant retailer will allow customers to take advantage of special mobile-coupon offers on their handsets. The coupon is redeemed when the bar code on the phone is scanned at checkout. Offers are good only once and expire on the dates listed. “We believe it’s a competitive advantage for us,” says Target.com President Steve Eastman.

Target (TGT) says it will be the first major nationwide retailer to exploit the bar-code technology in all its stores. It almost certainly won’t be the last.

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