Released: February 08, 2010

A growing appreciation for cents off

Source: Alex Midlin, New York Times (Free Registration)

When the history of coupons finally gets written, 1992 will go down as the Year of the Coupon, a time when consumers redeemed about 7.9 billion of them. But every year since, that figure has shrunk, whittled down by years of relative prosperity, changing demographic trends and manufacturer policies that shortened each coupon’s redemption period, among other changes.

But in the fourth quarter of 2008, the slump bottomed out. Coupon use has risen every quarter since then, making 2009 the first year of rising coupon use since 1992.

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